橱窗的作用是什么？即使你作为一个普通的消费者也应该清楚的知道橱窗的作用在于——
“吸引”。只有让顾客驻足，愿意为你的店铺停下来，这样销售才有希望。说白了就是为了增加店铺的进店率，一家店铺每天进店100人和200人它的成交率哪个会更高呢？
橱窗的吸引力往往来自于它能够惊艳到你，能够成功的引起你的好奇心，让你发现它的时候忍不住发出一声“哇”。这样，消费者自然而然的就进店了~
那么今天我们为大家找来了一些让你看了会感到惊艳的橱窗，让大家来感受一下橱窗带来的吸引力是有多么强大。
惊艳到你的可能是那些细节
到你的可能是那些细节
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这是橱窗的全景，我们可以看出，为了能够使得橱窗视觉效果更加震撼，他们采用了黑色背景，白色灯光照明和点缀，这样的黑白搭配确实能够得到极强的对比效果，大家在进行橱窗制作的时候也可以使用这个方式哦~
有木有很吃惊，原来这只熊是有这些游戏机和游戏产品构成的。其实这些都是任天堂的产品，在百货商店里，熊身上的每一件任天堂游戏产品你都可以买到哦~
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再来你可能会注意到满满金属光泽且展翅翱翔的鹰，它其实是由一件件的厨房用具组合而成的，同熊一样，它身上的每一个“零件”都可以在百货商场里购买到。
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还有这些冰箱，因为打开了冰箱门，感觉要融化在地台里了。
惊艳到你的可能是那些灯光
灯光可以说是橱窗的一大重要元素，很多店铺橱窗的灯光都不够亮，甚至为了省电而不打灯，这是一种极其错误的决定。通常橱窗的灯光要比店铺的灯光亮度亮出5%。这样的橱窗才能光彩夺目，才能吸引到过路的消费者。
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惊艳到你的可能是那些色彩
色彩对于视觉的冲击无疑是最为强烈的。橱窗运用强烈的色彩，同样可以达到让人忍不住“哇”的效果。![]()
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惊艳到你的可能是那些形式
利用很多小技巧同样可以让橱窗惊艳出彩。例如：重复技法。
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转自美潮设计
